15+
Years in
tech leadership
US Patent
#11438733
The product mind
and the engineering depth —
built to ship things
that matter.
Customer-obsessed. Technically grounded. Deeply invested in the people I lead.
Results that speak
for themselves.
A career built on measurable outcomes — from revenue recovery to product innovation to team transformation.
$100K+
MRR recovered
Turned churn risk into retained revenue
Led customer discovery at Intuit / TSheets to redesign a broken billing migration experience — conducting in-depth interviews that reshaped the entire flow.
90%
Retention rate
Built the feature that made customers stay
Expanded TSheets from a single SKU to two tiers. Features drove 90% retention when adopted — partnered with onboarding to close the activation gap.
Zero
Worker dissatisfaction increase
GPS enforcement without the backlash
Used IDEO Design Thinking to satisfy both business owners and employees. Double-digit reduction in time theft — zero increase in worker dissatisfaction.
1
Unified platform
HP LaserJet platform + 3rd-party ecosystem
Led a large cross-functional team to ship a unified login platform for all HP LaserJet devices — launching Private Print and Scan to Cloud as anchor apps.
Data
First culture
Pioneered analytics-driven prioritization
Introduced real customer usage metrics as a new organizational muscle — shifting roadmap decisions from intuition to evidence at HP Inc.
US Patent
#11438733
Determining location based on nearby devices
A novel approach to proximity-based location determination — contributing to the GPS product line at Intuit / TSheets.
15 years. Four companies.
One consistent thread.
Deep expertise built across product management, software engineering, and team leadership — at scale.
- Serving as one of a small group of Cloud Architects — collaborating with fellow architects to evaluate how new solutions fit within the broader platform architecture, then working with contract teams to deliver on those designs.
- Pioneering a data-driven prioritization culture by introducing analytics and real customer usage metrics to a team where this was a new practice — shifting from gut-feel decisions to evidence-based roadmap decisions.
- Led the transformation from spreadsheet-based planning to Jira — streamlining team workflows, improving visibility, and freeing up senior capacity to focus on higher-leverage architectural work.
- Pushed greater ownership and accountability to contractor teams, increasing productivity across the board and creating space to invest more deeply in data and architecture.
- Delivering new features focused on improving customers' first experience — expanding options and driving measurable improvements in early customer journeys.
- Led organization-wide migration from Splunk to DataDog using an APM-first approach, including training and enablement across the team.
- Recovered over $100K in MRR by conducting in-depth customer interviews that reshaped the billing migration experience — turning churn risk into retained revenue.
- Led product work that expanded TSheets from a single paid SKU to two — creating an entirely new tier through GPS and workforce features built with IDEO Design Thinking methodology.
- Delivered features that drove a 90% retention rate among customers who experienced them; partnered closely with the onboarding team to close the activation gap and scale feature adoption.
- Navigated a genuine three-sided product challenge with GPS: business owners needed clock-in enforcement, while employees needed to feel respected and not surveilled. Led design, engineering, and data through IDEO Design Thinking — iterating through customer and worker interviews — to land on a solution satisfying both sides. Result: double-digit reduction in time theft with zero increase in worker dissatisfaction.
- Co-led Agile training across the Dev Business Unit, increasing sprint predictability by 10%, and served as Scrum Master coaching both PMs and engineers.
- Led engineering initiative to define and implement the Time data entity architecture across the entire company.
- Founded and operating a consulting business helping clients grow their online presence through targeted SEO improvements and website redesigns.
- Streamlined client marketing workflows including CRM setup, outreach campaigns, email newsletters, and automation.
- Transitioning internal tooling into a scalable platform product to increase operational efficiency.
- Contributed to the development of emergency notification and mass communication platforms used by government and enterprise clients.
- Worked across full-stack engineering to ship features under tight compliance and reliability requirements.
- Collaborated closely with product and design to translate complex user needs into scalable technical solutions.
- Spent seven years building firmware and platform software for HP LaserJet devices — contributing to multiple product generations.
- Led a cross-functional team to ship a unified login platform for HP LaserJet, launching Private Print and Scan to Cloud as anchor applications.
- Architected the platform to support external third-party app onboarding, establishing the foundation for an ecosystem of device applications.
The full stack
of what I bring.
From product strategy and customer research to cloud infrastructure and CI/CD — I operate across the full spectrum.
Let's build
something great.
Open to full-time opportunities where I can lead at the intersection of product and engineering. Based in Boise, ID — open to remote.
© 2026 Josue Tello · Boise, ID · Open to remote